How to Use Hot Topics to Boost Your Facebook Marketing Strategy

Facebook is one of the most popular social media platforms in the world, with over 2.9 billion monthly active users as of the second quarter of 202³¹. As a marketer, you want to reach and engage your target audience on Facebook, but how do you know what topics they are interested in and talking about?

That’s where Hot Topics comes in. Hot Topics is a tool provided by Facebook IQ that curates points of discussion on Facebook and Instagram that have at least doubled in volume since the previous month across various categories, such as Brands & Products, Entertainment, Food & Drink, Holidays & Events, People & Culture and Sports².

You can use Hot Topics to discover each month a list of highlighted topics that showed significant growth on Facebook and Instagram. You can explore topics by country, platform and month, and then use these insights to craft relevant messaging, inform seasonal strategies and stay current with culture — and your audience².

For example, if you are a beauty brand in the United States, you can use Hot Topics to see what topics related to Brands & Products were popular on Facebook and Instagram in October 2023. You might find out that makeup, eyeliner and lipstick were among the top topics in this category. You can then use this information to create content that showcases your products in a creative and festive way, such as a tutorial on how to achieve a spooky look with your eyeliner or a contest that invites your followers to share their best Halloween makeup photos using your hashtag.

By using Hot Topics, you can also compare the volume of topics within each category and across categories, as well as filter by age and gender. This can help you identify the most relevant topics for your specific audience segments and tailor your content accordingly. For instance, you might notice that **pumpkin spice latte** was a popular topic in the Food & Drink category among women aged 25–34, while **football** was a popular topic in the Sports category among men aged 18–24. You can then create content that appeals to these different groups, such as a post that asks your female followers to vote for their favorite pumpkin spice latte flavor or a post that celebrates your male followers’ favorite football teams.

Hot Topics can also help you stay on top of the latest trends and news that affect your industry and audience. You can use Hot Topics to monitor the conversations that are happening on Facebook and Instagram around topics that are relevant to your business, such as competitors, influencers, events, issues and opportunities. You can then use this information to join the conversation, offer your perspective, provide value and build trust with your audience.

Hot Topics is a powerful tool that can help you optimize your Facebook marketing strategy by providing you with insights on the topics that matter to your audience. You can use Hot Topics to create content that is timely, engaging and relevant, and that connects with your audience on an emotional level. By doing so, you can increase your reach, engagement and conversions on Facebook and Instagram, and grow your business.

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I hope you found this blog post helpful. If you have any questions or feedback, please let me know. 😊